O2 Priority
Tweet To Vote

CHALLENGE
The O2 priority was offering amazing discounts on great brands. But most people were only using it for gig tickets. 

OUR THINKING
Nothing engages people like a competition, so why not create a face-off between competing offers and ask viewers to jump on Twitter to vote on which one tickles their fancy. With a little help from Tom Davis. 

ACHIEVEMENT
When multi-screening wasn’t even a thing, we created the world’s first ever social-powered contest broadcast live. Made In Chelsea viewers voted on Twitter (X) for competing Priority offers and the winning deal was announced in the final ad break, redeemable on the Priority the very next day. Socks blown off emoji.