CRUK Race for Life
Who’s With Me?

CHALLENGE
Race For Life had become just another running event, sign-ups were dropping and the heartstrings had been over-pulled. 

OUR THINKING
No one signs up for an event on their own – you need someone else to suggest it. So we wanted to shift the focus from ‘why’ to ‘who’ and show the different communities signing up across the country.  

ACHIEVEMENT
We got GK Barry to be our cheerleader, and we created a social call and response. GK shouted out ‘who’s with me?’ and the response came from communities across the UK. Sign-ups rose 25% on the previous year.