Cadbury – Common Ground

CHALLENGE:
How could Cadbury spotlight the generosity at the heart of their brand in meaningful, contemporary way. 

OUR THINKING
Leveraging Cadbury’s partnership with the Premier League, the brand could bring elite football together to help a grassroots team that’s struggling. Not just any team. Grenfell Athletic, the club formed in the wake of the Grenfell Tower tragedy.  

ACHIEVEMENT
Cadburys unified 14 Premier League clubs with the mission of building a new home for Grenfell Athletic. From donating goalposts to preparing the pitch and sharing training expertise, Common Ground expressed the generosity and community spirit that Cadbury was founded on.