Channel 4 X Google

CHALLENGE
How could Google align themselves with C4’s inclusion, creativity and joy? 

OUR THINKING
C4 shows are engaging but they also challenge, and that’s where Google comes in – answering the questions that viewers are left thinking about.

ACHIEVEMENT
We brought C4’s iconic shows and Google’s iconic search bar together, with searches that resonated with C4 audiences. Google renewed the partnership for another year.